7-Eleven Offers Great Fuel Options with an Exceptional App
The Australian company 7-Eleven has released the world’s first fuel app on March 3rd. The Fuel App enables drivers to lock in the least petrol rate at 434 of its stores, no matter where users are based.
The app is unique in the world and indicates motorists the 5 closest service stations of 7-Eleven and instant data of fuel price so motorists can select the least fuel cost. Once users get a fuel rate they require, they are able to lock it in for up to seven days, which allows them to cash in fuel for that price within that timeframe.
7-Eleven’s app provides special fuel rebates not offered by their competitor companies Coles and Woolworths. 7-Eleven’s Digital Marketing Manager, Paul Wallace, said in a press release on the launch date of the app that “Unlike fuel rebate offers, the Fuel App doesn’t need users to pay money in-store to cash fuel savings.”
This is a first fuel concession programs in the world – a step that will definitely make 7-Eleven the first choice for motorists seeking fuel. In the press release, Paul Wallace also pointed out, “This App is for offering users easy-to-use digital products and offer them better choice while buying fuel.”
To offer the best and closest fuel rates, the app was created with an exclusive algorithm and makes use of the location services of the device to send instant petrol prices for the nearest 7-Eleven shops.
Once users settle on a fuel cost, they get 15 minutes to lock in the cost; otherwise costs may change. With the help of the digital wallet of the app, they can then select the fuel variety and amount they want to cash in a voucher for.
Then, they can choose to redeem the voucher in 7 days, or select not to. There is no fine for not choosing to redeem the voucher as users do not have to pay till they fuel up. The deal is complete only when drivers scan the barcode of the app at the service centre.
If existing fuel rates are less than the voucher amount, users will receive the least fuel rate, against the voucher amount.
The Fuel App of 7-Eleven has been in development for more than 18 months prior to its release. It also went through a comprehensive 5-month training program at Australia’s 628 stores, which let beta users examine the app and give useful feedback.